Agora

How a New Singapore Café Won Local Hearts Through Community Buzz

Agora

How a New Singapore Café Won Local Hearts Through Community Buzz

100+

Xiaohongshu UGC

35%

Keyword Search

15%

Footfall Increase

Client

Agora

Industry

Community F&B

Solution

Content-led Brand Activation

Services

#CoffeeBrandLaunch #LocalUGC #XiaohongshuStrategy #VisualContentSystem #OrganicExposure #LongTermWordOfMouth

Problem

How to stand out in Singapore’s crowded coffee scene?

Singapore’s coffee market is saturated with everything from global chains to boutique cafés. As a newly opened independent store between Chinatown and the CBD, Agora lacked both advertising budget and initial traffic.

The founders didn’t want short-term hype—they wanted sustained, organic word-of-mouth. Their goal: get strangers to genuinely post, “I tried this place, it’s great,” on Xiaohongshu and Instagram. To achieve this, they partnered with us to craft a localized brand and content engine built for authentic community buzz.

Solution

Community-led UGC strategy for a cold start

We developed a complete brand activation and content strategy centered around local relevance and social sharing:

Brand Positioning & Visual Identity
Through market research, we defined Agora as “affordable + great-tasting,” with a brand personality of “everyday approachable.” We built a visual identity tailored to local aesthetics, covering logo, menu, cup sleeves, and social media visuals.
User Targeting & Product Strategy
Focusing on two main groups—Chinatown tourists and CBD office workers—we designed a menu mix of budget-friendly staples, in-house roasted beans, and seasonal drinks to encourage regular visits and social sharing.
100+ Local UGC Campaign on Xiaohongshu
We activated over 100 local micro-influencers to post authentic “daily coffee experience” content, using curated hashtags and keywords to increase organic exposure and discoverability.
Online + Offline Buzz Loop
Beyond social platforms, we designed in-store touchpoints to encourage organic check-ins and reviews on Google Maps, Instagram, and Xiaohongshu. From physical prompts to staff cues, every detail nudged real customers to share their experience—turning foot traffic into lasting digital presence.

Key Highlights

✓ Local UGC Strategy
✓Xiaohongshu Micro-influencer Activation
✓ Brand & Visual Identity System
✓ Customer Experience Pathway Design

We developed a complete brand activation and content strategy centered around local relevance and social sharing:

Brand Positioning & Visual Identity
Through market research, we defined Agora as “affordable + great-tasting,” with a brand personality of “everyday approachable.” We built a visual identity tailored to local aesthetics, covering logo, menu, cup sleeves, and social media visuals.
User Targeting & Product Strategy
Focusing on two main groups—Chinatown tourists and CBD office workers—we designed a menu mix of budget-friendly staples, in-house roasted beans, and seasonal drinks to encourage regular visits and social sharing.
100+ Local UGC Campaign on Xiaohongshu
We activated over 100 local micro-influencers to post authentic “daily coffee experience” content, using curated hashtags and keywords to increase organic exposure and discoverability.
Online + Offline Buzz Loop
Beyond social platforms, we designed in-store touchpoints to encourage organic check-ins and reviews on Google Maps, Instagram, and Xiaohongshu. From physical prompts to staff cues, every detail nudged real customers to share their experience—turning foot traffic into lasting digital presence.

Key Highlights

✓ Local UGC Strategy
✓Xiaohongshu Micro-influencer Activation
✓ Brand & Visual Identity System
✓ Customer Experience Pathway Design

Result

From zero visibility to organic discovery

Within weeks, Agora content began showing up naturally in Xiaohongshu searches like “Singapore coffee.” The comments section was filled with unsolicited praise and personal check-ins, with users saying things like “I’ve seen this place so many times—I had to try it.”

From research to social, branding went beyond just a logo

Agora was no longer “just another café.” It became a place worth going out of your way for. Online content focused on product scenarios and pricing highlights—real, casual, and community-driven.