Omio

From Search Engines to Real Users: Omio's Path to Southeast Asian Localization

Omio

From Search Engines to Real Users: Omio's Path to Southeast Asian Localization

5-Country

SEO localization

600+

Pages Live

<14 Days

Team built

Client

Omio

Industry

Online Travel Booking

Solution

Local SEO Setup, Multi-Country Creator Strategy, On-Ground Brand Planning

Services

#LocalizedSEOinSEA #MultilingualSiteOptimization #CrossBorderSearchAdaptation #NicheKeywordStrategy #TikTokCreatorActivation #XiaohongshuBrandSeeding #KOCLivestreaming #ShortVideoDistribution #Multi-AccountGrowthFramework

Problem

Starting with the Familiar in an Unfamiliar Market

Omio, a leading cross-border travel platform in Europe, has long leveraged structured content and SEO to build brand equity across Western markets. When entering Southeast Asia, they chose to begin with what they knew best—organic search.

The initial strategy focused on establishing brand visibility in Singapore, Malaysia, Thailand, Vietnam, and Indonesia by building a localized SEO foundation.

We supported Omio in building a tailored, five-country SEO localization system:

In-depth keyword and competitor research across 5 markets
User behavior insights and feedback to inform product localization
Standardized templates and site structures adapted for local languages and cultures
Assembled a dedicated SEO content team in under two weeks to launch 600+ pages in 5 languages

This SEO-first approach created a sustainable traffic pipeline, giving Omio a measurable, scalable entry point into the region.

The initial strategy focused on establishing brand visibility in Singapore, Malaysia, Thailand, Vietnam, and Indonesia by building a localized SEO foundation.

We supported Omio in building a tailored, five-country SEO localization system:

In-depth keyword and competitor research across 5 markets
User behavior insights and feedback to inform product localization
Standardized templates and site structures adapted for local languages and cultures
Assembled a dedicated SEO content team in under two weeks to launch 600+ pages in 5 languages

This SEO-first approach created a sustainable traffic pipeline, giving Omio a measurable, scalable entry point into the region.

Solution

From Content Visibility to Cultural Resonance

As SEO efforts matured, Omio began exploring a deeper challenge: In a region where social media drives buying decisions, how could they go beyond search to truly connect with users?

We introduced the SEA Creator Loop Strategy — a multi-market content playbook built around local creators and platform-native formats.

On TikTok, we activated livestreaming via creators and micro-influencers to generate immediate attention, engagement, and conversions. Compared to traditional influencer seeding, this approach offered faster momentum and sales-focused execution.

On Xiaohongshu (RED), we developed localized storytelling that matched the platform's tone and discovery algorithms, helping build long-term brand affinity.

Key tactics included:

Platform-specific content strategy: Tailored for TikTok’s algorithmic scale and RED’s search behaviors
Creator sourcing & coordination: Leveraged a five-country KOL network to reach thousands of local TikTokers monthly
Co-created content: Delivered 50–100 Xiaohongshu posts and hundreds of TikTok livestreams monthly
Performance tracking: Real-time reporting across key KPIs (views, engagement, conversions) to inform rolling optimization

Rather than a one-off campaign, this model functions as a repeatable engine—scalable, modular, and adaptable to different regional needs.

As SEO efforts matured, Omio began exploring a deeper challenge: In a region where social media drives buying decisions, how could they go beyond search to truly connect with users?

We introduced the SEA Creator Loop Strategy — a multi-market content playbook built around local creators and platform-native formats.

On Xiaohongshu (RED), we developed localized storytelling that matched the platform's tone and discovery algorithms, helping build long-term brand affinity.

Key tactics included:

Platform-specific content strategy: Tailored for TikTok’s algorithmic scale and RED’s search behaviors
Creator sourcing & coordination: Leveraged a five-country KOL network to reach thousands of local TikTokers monthly
Co-created content: Delivered 50–100 Xiaohongshu posts and hundreds of TikTok livestreams monthly
Performance tracking: Real-time reporting across key KPIs (views, engagement, conversions) to inform rolling optimization

Rather than a one-off campaign, this model functions as a repeatable engine—scalable, modular, and adaptable to different regional needs.

Result

From Digital Visibility to Real-World Presence

Beyond digital, we also supported Omio in scoping offline brand activations across Southeast Asia, exploring integrated experiences to deepen user engagement. These initiatives are currently in joint planning and feasibility stages.

From SEO to creator campaigns to real-world touchpoints, Omio’s journey evolved from a single entry point into a full-funnel brand system in Southeast Asia.